Concept Development

Fino

Street Food Culture

Evolution of Beloved Breakfast and Lunch Sandwiches

Egyptian sandwiches and deli items reflect a rich culinary heritage intertwined with Egyptian culture and history. Since the old times, Egypt has been always popular with its vibrant street food culture, where sandwiches play a significant role.

Client
Fino
services
Concept Development

These sandwiches are often quick, affordable, and cater to a variety of tastes, making them popular among locals and visitors alike. Fino, spearheading this approach, represents a fresh concept making its debut in the Egyptian F&B scene.

Why “Fino”?

Fino, a cherished type of Egyptian bread, has always been essential to Egyptian sandwiches, renowned for its robustness and adaptability in holding fillings and sauces without losing its texture. Over the years, fino bread has become a staple in Egyptian delis, restaurants, and street food carts, featured in a myriad of savory and sweet sandwich creations. Our latest venture, 'Fino', introduces a new concept of deli-sandwiches infused with a comforting 'home' essence, marking a modern evolution of beloved breakfast and lunch sandwiches. Inspired by the ubiquitous appeal of Egyptian street food, our menu promises a variety akin to the Egyptian equivalent of Subway.

Our focus extends beyond culinary delights; we are dedicated to crafting a complete ambiance—from meticulous branding to every intricate detail of our menu. The atmosphere of our establishment, our partnerships, and even the carefully curated merchandise all contribute to realizing the distinctive 'mood' we aim to cultivate.

Fino's unconventional branding...
We hope you'll love Fino, Egypt's flavorful cuisine.

Conclusion

In conclusion, Egyptian sandwiches and deli items encapsulate much more than just a quick meal—they are a culinary tapestry woven with threads of cultural heritage, showcasing the diverse flavors and ingredients influenced by Egypt's rich history and regional variations. Beyond satisfying hunger, Fino’s sandwiches reflect the everyday life of Egyptians, offering a glimpse into their vibrant street food culture and the social importance of shared meals. Whether enjoyed on bustling streets or in neighborhood delis, each bite tells a story of tradition, innovation, and the enduring appeal of Egypt's flavorful cuisine.

No items found.

Need help bringing your concept to life?

Contact us